Art Lovell is an SEO Marketer and the Founder of Lovell Media Group LLC, a boutique digital marketing agency dedicated to helping small to mid-size businesses grow and adapt to the changing ways customers purchase and interact online.
Simply put, Art gets local businesses more customers online without all the tech headaches. He builds systems that not only bring in leads but helps to turn them into paying customers.
Extracurriculars
Art has been passionate about music production since college when he used to burn “hilariously bad beats” onto CDs for friends. He loved the technical side—tweaking equalizers, playing with compression, and obsessing over frequencies—which he would do until the wee hours of the morning. Art notes that the same obsession with knobs and settings turned out to be perfect practice for his current work, but now it’s algorithms rather than audio
Why we love Art
Art is a genuine asset to the Cowork Frederick community. With a strong commitment to his business, he has a lot of passion for delivering actual results for his clients and customers. His willingness to continually keep growing and evolving in his professional and personal life is very apparent in any interaction with Art. With his curiosity and drive to solve problems and gain more knowledge, it’s no wonder Art is successful with his work and life.
Q&A with Art
How did you get into SEO Marketing?
I fell into this by accident, really. I built a site that got some good traffic, used it as my resume to get my first SEO job, and said hey, I can help more people and not drive 90 minutes to work.
What keeps me in it is seeing small business owners finally break through after being burned by big marketing agencies that took their money and delivered fancy reports instead of actual customers. There’s something pretty satisfying about watching someone’s phone start ringing with real people who want what they’re selling.
What lessons have you learned along the way?
When it was still the Wild West—specifically SEO, which back then was this mysterious thing nobody really understood. There were all these ‘content experts’ charging small businesses a fortune for basically nothing. I said I could do things differently.
I remember reading Zig Ziglar’s take that your income directly reflects the value you bring to others. That stuck with me. Instead of climbing someone else’s ladder, I decided to solve actual problems that nobody else seemed interested in fixing.
My approach is pretty simple: find the gaps where people are being underserved, learn that space inside out, then build something better and offer real solutions. It’s worked so far.
What other tips do you have who wants to get into this type of work?
There’s no magic formula for success – just smart gambles. If you’re looking to get into digital marketing or any business, really, skip the expensive courses selling ‘guaranteed’ methods. YouTube and, these days, AI can teach you 90% of what you need to know for free.
What separates those who make it from those who don’t isn’t fancy degrees or connections – it’s skin in the game. Set aside whatever money you can spare – even if it’s just a few hundred bucks – and use it to run real campaigns for real businesses. It could be your friend’s lawn care service or your cousin’s Etsy shop. The lessons from those first few failures will teach you more than any certification program.
What inspires you and keeps you going?
My family. My team. Gratitude. Technology. Trying new stuff and building new stuff. Websites, tools, systems, etc.
Cowork Frederick members tend to be a little unconventional. How does that apply to you?
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Which of the guiding values defined by Cowork Frederick members speaks to you?
CURIOSITY is my default mode – not the polished, professional kind, but the messy, stay-up-till-1 AM obsessing over a problem kind. I was the kid who broke the family VCR or Sega Genesis trying to figure out why it ate tapes (or why my Streets of Rage game wasn’t working) and not much has changed.
What hooks me isn’t knowing answers but finding the weird connections and systems nobody else sees. Just last month, a casual conversation about email cadence struggles led me to completely rethink and launch a YouTube marketing campaign. My notes app is a chaotic collection of half-formed ideas from random conversations, but with AI, it eventually becomes cool time-saving solutions.
Why Cowork Frederick?
Truth is, I didn’t plan on coworking. When I first started 17+ years ago, I was perfectly happy hustling from my Caribou Coffee ‘office’ where I’d camp out for hours on their WiFi after my day job. As long as I had decent internet and headphones, I was set.
What got me into Cowork Frederick wasn’t some grand vision about collaboration or community—it was finding office life that didn’t suck. Here, I get those random passing conversations that sometimes spark brilliant ideas, but without the internal office politics, or 90-minute commute.
It’s the perfect middle ground between complete isolation and the traditional office grind. Some days I need to put my head down and knock out work without interruptions. Other days, I actually want to bounce ideas off real humans who get what I’m trying to build. Cowork Frederick lets me choose which version of work I need that day. It’s basically office life on my terms—all the good parts without the “Synergy” and “Pizza Party” stuff.
For those who want to learn more, how can you be reached?